Cogora, the healthcare media and marketing services company, has been awarded ‘Innovation of the Year’ and ‘Business Magazine of the Year’ at this year’s PPA Independent Publisher Awards.
Cogora has seen radical growth in its Marketing Services division, which creates and delivers both strategic tactical marketing solutions on behalf of its clients, since its launch in early 2014.
While its Media business – which includes brands such as Pulse, Nursing in Practice, Management in Practice and The Commissioning Review – has gone from strength to strength, picking up multiple awards over the last 12 months.
Announcing the company’s award for ‘Innovation of the Year’, publishing legend and PPA Independent Publisher Awards host John Brown said: “Cogora made a bold move to reposition the company to be more aligned to the needs of its audience.
“They put brave, innovative content at the heart of the product and succeeded in achieving an excellent level of engagement, smashing all their targets along the way. A worthy winner.”
Cogora’s Pulse brand, the leading monthly magazine for general practitioners, added ‘Business Magazine of the Year’ to its impressive 2014 haul, which includes the Medical Journalism Awards’ ‘Editor of the Year’ and the British Society of Magazine Editors’ ‘Scoop of the Year’.
John Brown, speaking at the awards ceremony at the Montcalm Marble Arch hotel, London, on 5 December 2014, said: “The judges felt that Pulse has a clear understanding of, and strong connection with, its audience, exemplified in its strong editorial campaigns and impressive commercial figures.
“In a very competitive sector, Pulse has delivered impressive year-on-year revenue figures, high numbers of unique users across its digital platforms, and has managed an incredible increase in its total audience figures. A clear winner in a highly competitive and hard fought category.”
The PPA (Professional Publishers Association) is the publishing industry body which promotes and protects the interests of companies involved in the production of consumer, customer and business mediain the United Kingdom.
The PPA Independent Publisher Awards recognise and reward editorial and publishing excellence and outstanding achievements of the individuals, publications and brands in the British independent publishing sector.
Cogora is an integrated media and marketing services company that sits at the heart of a community of 220,000 highly-engaged healthcare professionals.
For over 25 years we have produced inspirational and incisive content via a range of brands and channels. These in turn provide the data and insight that gives us a deep understanding of what our audiences want.
We combine these resources to create innovative, flexible solutions for clients looking to access and influence Commissioners, Primary and Community Care Nurses, GPs, Practice Managers, Hospital Pharmacists and Hospital Managers across the UK and Western Europe.
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