Pulse retains top spot as most-read GP magazine in the UK

Pulse is the most-read GP magazine in the UK for the third year running, with nearly half of GPs reading an average issue, finds an independent survey. For the third year, the National Medical Readership Survey has found that the monthly edition of Pulse has a higher readership, compared with the BMJ and GP magazine. According to the NMRS, published this week, 47% of GPs read an average print issue of Pulse over the past 12 months. This compares with scores of 41% for the BMJ and 33% for GP magazine*. When these scores are combined with the readership of the digital edition of Pulse magazine, this rises to 54% of all GPs reading an averageissue, compared with 43% for the BMJ and 37% for GP magazine.The survey also shows that Pulse is read by a broad spectrum of GPs, but has more decision-makers taking notice of the magazine, with 54% of CCG leaders reading an average issue, compared with 39% for BMJ and 46% for GP magazine. The NMRS is commissioned each year by JICMARS (Joint Industry Committee of Medical Advertisers for Readership Surveys), a group of healthcare publishers and media buyer representatives. The 2015 annual report, published this week, is based on 12 months of fieldwork using a sample of 953 GPs. The data was weighted to the estimated universe of all GPs based on counts provided by Binleys, an independent healthcare data provider. Publications included in the survey (based on the latest period) were: BMA News, BMJ, GP magazine, Prescriber, British Journal of General Practice, GM, Guidelines in Practice, Pulse, The Practitioner, Guidelines and MIMS. Pulse is published by Cogora Ltd. *Please note that GP magazine ceased producing their print magazine in July, but its readership results were adjusted to take account of this.