Social media manager
We’re looking for an enthusiastic individual to manage our social media platforms by developing a content strategy to maximise engagement.
The role requires experience in managing various social media accounts, copy writing, reviewing analytics and working with multiple teams to test new formats and tools, and feeding back on their performance.
The successful candidate will work across our seven media brands; Pulse, Nursing in Practice, The Pharmacist, Management in Practice, Healthcare Leader, Hospital Pharmacy Europe and Hospital Healthcare Europe. He/she will be comfortable working in a busy environment from day one and be agile enough to work across multiple healthcare audiences.
Responsibilities
- Create, schedule and post content across 15 social media accounts including Twitter, Facebook and LinkedIn
- Design and implement new strategies to promote a variety of content
- Regular reporting of social engagement, content performance and website traffic generated, with recommended improvements
- Manage set KPIs around engagement and website traffic generated from social media
- Manage a budget for paid for social media activities
- Work with our Editorial team to ensure content is accurate and on-brand while remaining engaging
- Educate other staff members on the use of social media and promote its use
- Research trends, audience preferences and competitor activity
- Monitor community comments and respond to queries in a timely manner
- Oversee social media accounts’ design
- Support and advise on other social campaigns across the business
Key skills
- Minimum 2 years’ experience in managing social media accounts
- Highly creative with experience in devising different types of social campaigns that engage and inform
- Excellent communication skills and fluency in English, both written and spoken
- Experience in setting up and optimising paid for social media campaigns on Facebook, Twitter and LinkedIn
- Knowledge of Google Analytics and social analytics
- Strong analytical skills and data-driven thinking
- Organised with excellent attention to detail and time management
- Ability to multitask and work in a fast-paced environment
- An understanding of journalism and the different types of content we produce
- Interest in the healthcare industry
- Up-to-date with the latest trends and best practices in digital marketing and measurement
Benefits
About Cogora
Cogora is one of the UK’s leading full-service healthcare marketing agencies, that sits at the heart of a highly engaged community of 220,000 healthcare professionals. For over 25 years, we have cultivated and grown engaged communities of healthcare professionals, learning what they do, think and really need, in order to provide them with innovative and impactful education that helps them deliver high-quality care to their patients.
