Cogora: Insight delivers bespoke data analysis and market research solutions to provide in-depth understanding of your market and the factors driving the uptake of your product.
Our deep connections with the healthcare community, coupled with our in-house expertise in data analysis and statistical techniques, allows us to rapidly collect and interpret quantitative and qualitative data to enhance your understanding of the healthcare market.
We gather large volumes of robust quantitative data or in-depth qualitative data from our highly engaged-community of healthcare professionals using techniques ranging from snapshot surveys to advisory boards. This information in turn enables us to identify and understand what healthcare professionals do, think and really need. We use these insights to provide you with an in-depth understanding of your market and recommendations for the actions your team should take to increase the uptake of your product.
- 1200 Attitudinal survey responses in 48 Hours
- 25 international advisory boards each year
- 400 million rows of proprietary data
- 3 million rows of general practice prescribing data archived per month
We also use our proprietary Rx software to conduct deep-dive analyses of prescribing data and, when appropriate, overlay these with other healthcare data sets in order to accurately define your market landscape, detect where your share is under threat and identify where it can be maximised. These analyses can be provided in stand-alone reports or in interactive dashboards that allow the user to explore the data at their own convenience.
But, of course, one size does not fit all. We customise all of our research and data analysis activities to ensure that they are designed to provide the most valuable insights to you.
Our services include:
- Analysis of Rx and other healthcare data
- KOL landscaping tools
- Quantitative market research
- Qualitative telephone discussions and advisory boards
Read some of our case studies for examples of how Cogora: Insight have supported our other clients.
Bespoke KOL map delivered in an interactive tool
We created an interactive map of key opinion leaders, with their influence weighted by several different, adjustable metrics.
Informing the business strategy of a CSU
Drawing on our community of over 10,500 highly engaged commissioners, Cogora conducted a two-step market research project.
Read some of the reports demonstrating our community reach and insight.