How we help
Our deep community connections and research show that healthcare professionals purchase, prescribe and recommend products based on variables that can be tracked and measured. We take the mystery out of prescriber and buyer behaviour and offer a range of research-based activities, fine-tuned to generate these critical insights.
For example, we can survey our community database of 220,000 healthcare professionals to understand what they think. We can hold day-long round-table discussions with key influencers to flesh out and contextualise market trends. And we can analyse general practice-level prescription data with our proprietary software to accurately define your market landscape, detect where your share is at threat, and identify where it can be maximised.
But, of course, one size does not fit all. We customise all our research activities to generate the most relevant, robust data, which we analyse to give you a complete picture of prescriber motivations and actions.