It was a double win for Cogora at the 2015 PPA Digital Awards, winning ‘Marketing Team of the Year’ for our GP audience engagement carried out across different platforms, and ‘Team Leader of the Year’ was awarded to Gemma Mendham.
Marketing Team of the Year- Enhancing GP Audience Engagement
The team (Beatriz de Miguel, Bianca Pettifor, Paveena Malhotra and Gemma Mendham) were awarded for their clever ways of engaging with a very specific group of professionals to achieve their objective of building and growing an online community. Cogora was praised by the judges for their innovative use of data analysis and a clearly defined content and social media strategy that was executed across multiple digital channels to reach its target audience and deliver truly impressive results.
Team Leader of the Year
Judges were impressed with Gemma’s total command of her team and her wider influence right across the entire business. She is implementing intelligent strategies that draw on technology and innovation to achieve extremely impressive results and demonstrable improvements. Gemma, said one judge, has demonstrated all the key qualities of an excellent leader: creativity, teamwork, attention to detail, and great delivery with an appetite for risk.