Wesleyan

Objectives

Cogora was approached by Wesleyan to deliver a lead generation campaign to our highly engaged community of over 8,000 practice managers across the UK. The goal was to secure appointments to gain a better understanding of recent pension changes.

Our approach

Cogora offers clients the opportunity to gain a direct connection with its community of practice managers through our Management in Practice brand.

To open a dialogue and generate high quality leads, bespoke emails were sent out to our audience as part of a lead generation campaign.

Individuals were prompted to complete a short contact form to learn more about the NHS Pension Scheme from Wesleyan’s specialist Financial Consultants. Leads had to conform to a pre-agreed list of target customers by title and role remit, provided by the client.

Outcome

Giving customers the opportunity to request a face-to-save meeting resulted in the target number of leads being delivered to the client for follow-up.