Nursing in Practice

Nursing in Practice runs 12 large-scale, conference exhibitions across the UK each year. At the same time, Cogora’s Communications team creates medical education ‘roadshow’ programmes that travel round the country, educating primary and community care nurses on a single therapy area, which are endorsed and marketing by Nursing in Practice.

Objectives

To create events for primary and community care nurses that help them to develop their clinical knowledge while providing access opportunities or improving awareness of our clients’ brands.

Our approach

Nursing in Practice Events are the UK’s largest conference exhibitions for primary and community care nurses. They travel the length and breadth of the country providing a platform for key opinion leaders to issue inspirational guidance on all the latest key clinical developments, help nurses to improve their knowledge and give assistance in dealing with the day-to-day problems. Cogora clients can interact directly with the delegates through securing session sponsorship and/or exhibition stand opportunities.

Nursing in Practice Roadshows, meanwhile, deliver unique, memorable live education that focuses on a single therapy area. Client sponsors are able to engage with delegates on an exclusive basis.

Outcome

  • 10,000+ primary care nurse delegates in 2016
  • 62 roadshows for primary and community care nurses delivered in 2016
  • 97% of attendees said they would recommend the next event to a colleague.

Nursing in Practice Events and Roadshows were attended by over 10,000 primary care nurse delegates in 2016. The average delegate satisfaction score (1 = very unsatisfied, 5 = very satisfied) was 4.6, while 97% said they would recommend the next event to a colleague.