Lipotrim

Objectives

Lipotrim worked with Cogora to increase awareness of their pharmacy weight management programme within our GP community. Lipotrim is a Total Food Replacement Programme formula diet, that is nutrient complete, ketogenic, and Calorie restricted.

Our approach

A hub for Lipotrim was created on PulseToday providing our audience of general practitioners with specific information about the pharmacy weight management programme.

This included information about Lipotrim, proof that the diet is effective in pharmacies by featuring case studies, and a video interviewing the Chairman of The National Obesity Forum. By sponsoring the hub, the client was also able to include their logo and links to their website.

To support and drive traffic to the hub, the campaign was complemented with online advertising on PulseToday.

Outcome

The six month campaign generated significant exposure and awareness for the brand and its’ weight management programme, as well as delivering useful information and resources to our community of general practitioners.