Galderma

We educated almost 1,000 healthcare professionals at a satellite symposium of the European Academy of Dermatology and Venerology Congress, doubling our client’s attendance target.

Objectives

Create awareness, anticipation and attendance for the Galderma Rosacea Symposium held at the 21st European Academy of Dermatology and Venerology (EADV) Congress and, ultimately, increase the level of interest in rosacea management among dermatologists. However, the symposium had already been pre-booked to be in an early slot on day one, before the main congress started, very likely before most people would plan to arrive.

Our approach

We developed an imaginative and innovative multi-channel marketing campaign to make as much noise about the symposium as possible, encouraging EADV delegates to come early to the congress and, ultimately, attend the symposium. The campaign applied a fully integrated pre-event and onsite approach where each communication channel was linked, timed and orchestrated according to its particular strength, creating a targeted and fully cohesive strategy.

Outcome

  • 924 dermatologists educated

The client’s attendance target was 500 as a minimum, 600 and they would be happy, 700 and they would be ecstatic.

However, our campaign ensured that almost 1,000 healthcare professionals were educated on rosacea management and exposed to the exciting data on our client’s promising new product. Expectations were exceeded and we achieved a record satellite symposium attendance for our client.