Insight

Our insight team provides the knowledge, data and strategic recommendations our clients need to ensure the commercial success of their products.

Through our deep connections with the healthcare community and expertise in market access, we understand the needs of payers and prescribers, and work with industry clients to ensure their products are positioned, and their products’ value communicated, to match this demand.

We also provide bespoke data tools to help clients identify and communicate key market trends. For example, by using our proprietary software to analyse general practice-level prescription data, we can accurately define your market landscape, detect where your share is at threat, and identify where it can be maximised. We can provide these data to you in an interactive, user-friendly format that allows you to easily and confidently communicate key trends to internal colleagues and external payers.

  • 1,200 attitudinal survey responses in 48 hours
  • 50 international advisory boards each year
  • Real-time media and CPD consumption analysis of over 22,000 users
  • 400 million rows of proprietary data
  • 3 million rows of general practice prescribing data archived per month

But, of course, one size does not fit all. We customise all our research activities to generate the most relevant, robust data for you, which we analyse to give you a complete understanding of how to increase your market share.

White Papers

Read our white papers to get a flavour of our research, from national prescribing trends to the concerns of healthcare professionals. Click on a thumbnail to download a paper and find out more about the behaviour of GPs, hospital doctors, nurses and pharmacists

General Practice Prescribing Trends in England and Wales – 2015 Annual Review

General Practice Prescribing Trends in England and Wales – 2015 Annual Review

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Primary Concerns 2015

Primary Concerns 2015

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General Practice Prescribing Trends in England and Wales – 2014 Annual Review

General Practice Prescribing Trends in England and Wales – 2014 Annual Review

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Primary Concerns 2014

Primary Concerns 2014

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Mapping the Market 2: Commissioning Support Services

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Future of Primary Care

Future of Primary Care Report

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Urgent Care Report

Urgent Care Report

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Mapping the Market: Commissioning Support Services

Mapping the Market: Commissioning Support Services

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On The Line: Patient Access in UK Primary Care

On The Line: Patient Access in UK Primary Care

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Primary Concerns: A Survey of Healthcare Professionals

Primary Concerns: A Survey of Healthcare Professionals

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Supporting Structures: A Soft Intelligence Report on CSUs

Supporting Structures: A Soft Intelligence Report on CSUs

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Job Satisfaction: A Survey of Primary Healthcare Workers

Job Satisfaction: A Survey of Primary Healthcare Workers

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Get in touch

Ellen Murphy

Head of Insight

To find out more about how our insight team can help you understand trends in prescribing, buying or healthcare professional behaviour, contact Ellen by emailing ellenmurphy@cogora.com or calling +44 (0)20 7214 0576